A branded digital platform that can be given to animal shelters to serve as their website. Reusable for multiple animal rescues, and aimed at providing information for potential adoptees & volunteers.
MY ROLE
UI/UX designer, Brand designer
THE OPPORTUNITY
Many pet adoption services either lack a website, or have outdated websites that make adoption or volunteering difficult. Often they have limited resources and cannot afford a website that reflects their needs. This limits the ability to find homes for potential furry friends.
THE SOLUTION
A template with a brand built in. Something any shelter can utilize to display their adoptable pets, and inform potential volunteers or adoptees across all devices.
1 – BRANDING
THE LOGO
The logo needs to draw people in, with the cuteness of a cat and the friendliness of a dog. It needs to reflect the excitement of adopting a new pet, while still appearing modern.
FINALIZING THE BRAND
An organic typeface and a bright, friendly color-scheme facilitate a relaxed and optimistic atmosphere. Avoiding sharp lines in the design overall allows for a softer feel.
2 – PLATFORM
A UNIVERSAL SHELTER SOLUTION
Pages are designed based on e-commerce sites. The site utilizes a familiar shopping process to help match people and pets. The template can be quickly rolled out to any shelter and serve as their website.
EVERYTHING A SHELTER NEEDS
Out of the box, this site has pages for every major facet of a shelter's operation; contact forms, an FAQ page, social outreach, and more.
PET & MOBILE FRIENDLY
The platform is designed with mobile users in mind. Every page scales down responsively, and the flow is modified to work optimally on mobile devices.
